Services
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Website Design
Custom website design focused on clarity, usability, and credibility. We specialise in WordPress, building sites that communicate clearly and encourage visitors to take action.
Explore web designWho we build for
Built around how your industry works
Insights
Insights that shape our approach
16 October 2026
Trade ordering online: how distributors and wholesalers can stop taking orders by WhatsApp and email
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18 June 2026
Should your East London business sell online? WooCommerce vs marketplaces
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1 June 2026
The hidden cost of running an outdated website
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Product catalogues, quote requests, trade ordering and certifications. Built to load fast and get found.
Quantities, drawings, materials and delivery dates captured with the request, so your estimator isn’t chasing the details by email.
Approved trade buyers log in to see their pricing, reorder and download invoices, so repeat business doesn’t depend on someone picking up the phone.
Quality certifications, B-BBEE level, machinery and production capacity set out in the places a procurement team will actually look.
You already know your products and processes better than a website can explain. These are the parts that carry that across to a buyer who has not ordered from you yet.
Your full range laid out by product line and filterable by material, size and application, with spec sheets and drawings a buyer can download without having to ask.
Buyers add items to a quote list or upload their own drawings, with quantities, materials, finish and delivery date captured, so every request reaches your estimator ready to price.
Quality certifications, product marks, B-BBEE level, machinery list and production capacity set out in one place, with the detail a procurement team checks before adding you as a supplier.
Buyers apply for a trade account that you approve. Pricing stays hidden until then, minimum order quantities are set per product, and price breaks apply automatically at the quantities you choose.
Approved buyers place orders at any hour and pay by card, EFT or on account, with courier rates worked out at checkout from the order size and delivery address.
Order history, one-click reorders, invoices, statements and certificates of conformity behind one login, linked to your accounting system so stock and pricing stay current without double capturing.
Pricing starts at R22,000. Where your site lands depends on how much of the list above your business needs, and we’ll tell you which parts are worth it before you pay for anything.
A website like this is best measured against the work it brings in, not against other websites. One new distributor, or a single trade account that orders every month, can be worth more than the whole build. If the site helps you win one extra account a year, it has paid for itself.
A good site lasts years. Spread over three, a R35,000 build works out to under R1,000 a month, and it keeps working after that.
Cheaper websites exist, and for some businesses they’re the right choice. The difference is time. A low-cost site is usually a template with your logo added. What we build is planned around how your orders and enquiries come in, written for the people who buy from you, and tested with a real quote request before it goes live. That takes weeks of work, and the price reflects it.
DC Installations, a duct and steel manufacturer in East London, brought in R80,000 in the first three weeks of their new site.
Every quote is fixed and broken down line by line, so you can see what each part costs and leave out anything you don’t need.
First we talk about how your business actually runs.
Where your orders come from, how you price them, who handles the quotes, and what eats up the most time in a normal week. No forms and no brief to fill in. Most of what we need comes out of one conversation.
You get a price before anything starts, and it does not move.
We write up exactly what is being built, broken down so you can see what each part costs on its own, with a date for when it will be finished. Nothing begins until you are happy with both.
We lay the pages out around the way your customers actually buy.
Not a stock layout with your logo dropped into it. You see every page before a line of code exists, which is the stage where changing your mind costs nothing but a conversation.
Nothing gets built until you have said yes to the design.
You tell us what to change and we change it. This is the cheapest point in the whole job to be picky, so we would rather you were picky here than after it is built.
The site gets built, and you watch it happen.
You get a link to see it coming together rather than waiting to be shown the finished article. Anything that needs adjusting gets adjusted while we are still in there working on it.
You run a real order through it before anyone else sees it.
A real quote request or a real order, tested on phones, tablets and desktop. Then we handle the move over, the domain and the email. Your old site stays up until the new one is working properly.
We stay on it after launch.
Updates, backups and security handled in the background. When something needs changing, it comes straight to us and is usually done within one business day.
“We relied on word of mouth for over 40 years and never saw the need for a website. Within weeks of launching we already had an order come through it. SouthLine understood what we do and built something that genuinely represents us.”
Kelly Coetzer
Managing Director, DC Installations
An essential site usually takes three to four weeks from the day you sign off the quote. Larger builds with a full product catalogue, trade ordering or a client portal take six to ten weeks, depending mostly on how many products need loading. You’ll get a finish date in writing before anything starts.
50% deposit to start, 25% once you’ve approved the design, and the final 25% before the site goes live. The price is fixed, so it won’t change halfway through unless you ask us to add something.
Very little. Most of what we need comes out of one conversation. After that, we’ll ask for your logo, product photos, spec sheets and any certifications you’d like shown. If your product list already sits in a spreadsheet or your accounting system, we work from that. We write the page content from what you tell us, and you check it before it goes live.
Yes. We’ll look at what’s working and what isn’t, and either improve it or rebuild it, depending on which makes more sense. Your current site stays up until the new one is tested and ready, so there’s no downtime.
In most cases, yes. Stock levels, pricing and orders can sync between the site and your accounting or ERP system, so nobody captures the same order twice. Some systems need a third-party connector with its own monthly fee. If yours does, we’ll tell you what it costs before you commit, and bill it at cost.
Yes, once the site is live and the full balance has been paid. From then on, the website, its content and the domain belong to you. If you ever want to move to another developer or host, we’ll hand everything over. You’re never locked in.
For a site that takes quotes, orders or bookings, we’d say yes. From R1,500 a month, we look after hosting, updates, backups and security, and make small changes within one business day. Your site connects to forms, email and the systems you already use, and those connections need regular updates to keep working. Without that care, things can stop working without anyone noticing.
We’re based in East London but work with businesses across South Africa. Meetings happen by video call, and everything else by email or phone.
Yes. Once your site is live, we can also look after the work that keeps enquiries coming in:
Every business runs differently. Fill in the form below and we’ll come back within one business day with an itemised quote.
Chris Kretschmann · Founder
If you'd rather talk it through than wait for email, book a 30-minute call, it just helps us get your quote right the first time.
Pick a call timeNot ready for a call? No problem. We'll reply by email within one business day.
A short guide on the places enquiries quietly go missing, and what to do about each one.
I email you the guide, then once to ask if it helped. Tell me to stop any time.
