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Privacy Policy

Last updated: 30 September 2026

This Privacy Policy explains what personal information SouthLine Digital Development (Pty) Ltd ("SouthLine", "we", "us" or "our") collects, why we collect it and what your rights are under the Protection of Personal Information Act 4 of 2013 (POPIA).

Who we are

Company
SouthLine Digital Development (Pty) Ltd
Address
2 Inglenook Place, Nahoon Valley Park, East London, Eastern Cape, 5241
Information Officer
Chris Kretschmann

What we collect

We collect personal information directly from you, or automatically when you use our website.

How you share itWhat we collect
Contact formName, company, email address, phone number, the services you are interested in, and any details you add
ChatbotAnything you type into the chat, which may include your name, contact details and business information
Free website reviewYour website address, email address and any details you add
Free guidesYour name and email address
WhatsApp, email, phone and call bookingsYour name, contact details and the content of your messages
Visiting the websiteIP address, device and browser type, pages viewed and cookie data (see our Cookie Policy)
Working with us as a clientContact details, company details, billing information, correspondence, and content and access details for your project

Why we collect it

  • To reply to your enquiry, chat or review request, and prepare quotes
  • To deliver our services to clients
  • To send free guides you ask for
  • To invoice and keep financial records
  • To understand how our website is used, if you accept analytics cookies
  • To protect our website from spam and misuse

Do you have to give it to us?

No. Giving us your information is voluntary. If you choose not to, we may not be able to reply to your enquiry, send you a quote or provide our services.

For clients, tax and company law (including the Tax Administration Act 28 of 2011 and the Companies Act 71 of 2008) requires us to keep invoices and financial records.

Who we share it with

We only share personal information with service providers who help us run our website and business, and only as far as they need it:

  • Website hosting and email providers
  • Analytics and spam protection providers
  • Booking, messaging and chatbot providers
  • Our accountant, SARS and banks
  • Courts or law enforcement, when the law requires it

We do not sell or rent personal information. A list of the specific providers we use is available on request.

Transfers outside South Africa

Some of our service providers store data outside South Africa, including in the European Union and United States. We only use providers that are bound by laws, agreements or policies that protect personal information to a standard similar to POPIA.

Your rights

You have the right to:

  • Ask what personal information we hold about you, and get a copy of it
  • Ask us to correct or delete your information
  • Object to us using your information, including for marketing
  • Withdraw your consent at any time
  • Complain to the Information Regulator

To use these rights, email [email protected]. Formal requests for records follow our PAIA Manual. Details of how long we keep information and how we protect it are available on request.

Information Regulator

If you are unhappy with how we handle your information, please contact us first. You can also lodge a complaint with the Information Regulator:

Website: inforegulator.org.za
Email: [email protected]
Phone: 010 023 5200