HVAC duct & Steel
web design
east london, za
A new website that brought in R80,000 in its first three weeks
DC Installations is a family-rooted duct and steel manufacturer based in East London, with 45 years in the industry. They needed a website that matched their reputation and helped them reach new clients.
Conversion focused
Structured to guide visitors towards making contact, with clear calls to action and a straightforward quote request flow.
Mobile friendly
A large portion of trade and industrial enquiries come from mobile. The site was built to work just as well on a phone as it does on a desktop.
Built for clarity
DC Installations offers a range of specialist services, so the site was designed to present each one cleanly without overwhelming the visitor.
THE CHALLENGE
45 years of expertise, no online presence
DC Installations is a family-rooted duct and steel manufacturer based in East London, with 45 years in the industry. They needed a website that matched their reputation and helped them reach new clients.
THE APPROACH
Built for clarity, credibility, and enquiries
The site was built to do one job well: communicate what DC Installations offers, build trust quickly, and make it easy for the right people to get in touch. The focus was on clear service descriptions, strong visual structure, and a straightforward contact flow that removed any friction from reaching out.
- Custom WordPress build from scratch
- Full service pages for each offering
- Mobile-first responsive design
- Enquiry and quote request forms
- Google Maps integration and contact details
- WhatsApp quick-contact integration
The outcome
A measurable return, fast
Within three weeks of the site going live, DC Installations received an inbound enquiry through their website that converted to an R80,000 order. For a business that previously had no online presence, the website more than paid for itself before the first month was out. It also gave the business a platform to stand on for ongoing growth, future SEO, and credibility with new B2B clients.
5.0
“We relied on word of mouth for over 40 years and never saw the need for a website. Within weeks of launching we already had an order come through it. SouthLine understood what we do and built something that genuinely represents us.”
– DC Installations
client
DC Installations
Industry
HVAC Duct & Steel Manufacturing
Location
East London, South Africa
Service
Website design & development
Platform
WordPress
Year
2026
